You're reading the web edition of STAT Health Tech, our guide to how tech is transforming the life sciences. Sign up to get this newsletter delivered in your inbox every Tuesday and Thursday. During the pandemic, the FDA eased limitations on telehealth prescriptions and mail delivery for certain drugs -- including abortion pills, which can be used safely and effectively in the first 10 weeks of pregnancy. In December, the FDA made that access permanent -- but so far, telehealth startups aren't jumping to provide the pills. Companies including Hims & Hers, Nurx, Tia, and PillPack, many of which frame their offerings around reduced stigma and increased sexual freedom, have chosen not to offer the treatment, with some employees citing fear that political controversy could harm their businesses' growth.

But in this case, we had to be ready on Day 1. We understood that we were serving the biggest telecom and fast-moving consumer goods companies, and they get millions of requests." This is where channel partners like Microsoft and Accenture can help in ensuring that the underlying infrastructure makes the usage scalable, flexible, and fast to deploy. Kata needs to anticipate needs at two levels: the first is the enterprise or client level, and the next is the end customer who needs a fast response, ease of use, integration with her favorite messaging apps, and so on. At the same time, Kata takes care to factor in the needs of its channel partners.